Hi there!

 

Before you begin to scroll through our collection, we would love to share our journey with you.

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The brand was born in November 2013, a few months after our founder started her hijab journey. After struggling for months to find a material that was comfortable, high in quality and generous in coverage, she was content. When visiting friends and family they would often point out the intricate design and colours that were visible in her hijabs before asking where she purchased them from. This then led her in to starting her own venture...

 

Initially COVERETTE started as a home run business, before progressing on to our social media platform in 2016. The 

 response from the Instagram community was phenomenal. Joining Instagram has given us the opportunity to collaborate with established brands such as; Ayah, Saleha Bagas, Mbelleish and Humaira Waza and also connect with our international consumers.

 

We understand that wearing a hijab may hold intrinsic value for an individual as it becomes a part of one’s everyday identity. For this reason we aim to offer our customers quality and comfort in all of our hijabs and of course, wearing a hijab doesn’t necessarily mean one colour and one style fits all! We offer a variation in our collection so that we can contribute to different preferences and enhance the diversity.

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As we have come quite far in our journey, branding and clientele, we now feel as though the time has come to develop our brand online by offering you the best and easiest service available. Our promise to you is to ensure that the quality of our products have been assessed by the team before reaching your hijab draw!

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For our customers we aim to keep it Comfortable, Captivating and Consistent and more importantly… always Coverette!

 

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